Activate community-informed PMP deals across CTV, DOOH and Display, with custom Deal IDs delivered in under 24 hours. Buy through your existing DSP or let Plaiced manage execution. You can also license our community and B2B trade audiences separately for your existing media buys.
Describe your community or B2B audience, then choose a curated PMP, managed execution or data-only audience licensing. Share your destination platform and account details where available.
For PMPs, we combine audience signals with brand-safe supply. Managed campaigns include execution and reporting. For licensing, we confirm segment permissions and destination compatibility through LiveRamp.
Receive a curated PMP Deal ID, let Plaiced execute or license eligible audiences for your existing media buys. Under-24-hour delivery applies to curated PMP deals; audience distribution timing depends on the destination.
Media and audience data packaged together. Activate custom Deal IDs in your existing DSP, with zero spend minimums and curated supply selected for your brief. AI helps identify publishers relevant to your brief; our team reviews context and suitability.
Full-service programmatic. For brands without an in-house trading desk, use Plaiced's enterprise DSP seats, including Google DV360, for turnkey execution and reporting.
Data-only activation. License Plaiced's high-intent community and B2B trade audience segments through our LiveRamp seat for eligible DSPs and paid media workflows. Keep your existing media buys, supply relationships and buying team. Plaiced can also arrange a dedicated clean room for scoped audience collaboration.
Start with a broad category or describe custom targeting. Audience eligibility, permitted uses and destination availability are confirmed for each brief, whether you need a curated PMP, managed execution or licensed audiences.
Build your brief here or upload a document you already have. Hit submit and we'll send it directly to the Plaiced team.
Agency networks and specialist trading teams
Activate curated PMPs with zero spend minimums, use managed execution when needed, or license Plaiced audiences for your existing buys.
L'Oréal, Sony Pictures, Disney, Paramount
Bring community and B2B audience insight into your programmatic strategy, with curated PMPs, managed execution or data-only licensing. Dedicated clean-room collaboration can be arranged.
Growth-stage and mid-market teams
Choose the audience and buying model that fit your team: activate a curated deal, let Plaiced manage execution or license audiences for your existing media setup.
Have a brief? Build it here or upload your document and submit it directly to the team.
Plaiced helps brands and agencies use community intelligence to inform audience selection and programmatic media. Buyers can choose audience licensing, curated private marketplace deals or managed execution.
Community intelligence is an understanding of shared interests, contexts and conversations that can inform audience planning, creative briefs and media selection. Community affinity is not the same as purchase intent; signals and permitted uses need to be evaluated for each brief.
With curated private marketplace (PMP) deals, buyers evaluate selected supply and activate eligible deals through their own buying workflow. With managed execution, Plaiced manages campaign delivery against the agreed brief. Supply availability and buying requirements are confirmed for each campaign.
Yes. Audience licensing is separate from media buying. Plaiced community and B2B audiences are available through LiveRamp for eligible uses. Audience permissions, destination eligibility and commercial terms are confirmed for each brief. Dedicated clean-room collaboration can be arranged separately.
Plaiced offerings include curated display and native advertising, connected TV (CTV), digital out-of-home (DOOH), and YouTube channel curation. The appropriate format, available supply and activation route depend on the campaign brief.
Plaiced works with brands, agencies and holding-company teams on audience strategy and programmatic media, and with publishers and ad-tech teams on relevant supply opportunities. Buyers can submit a brief or contact the team to choose an appropriate buying model.